*Cleaning ingredients per drop vs. non-ultra Dawn?

? 50% Less Scrubbing

? Contains 3X Grease Cleaning Power* (*cleaning ingredients per drop vs. Dawn? Non-Concentrated)

? Our More Powerful Formula helps you get through more dishes with less dishwashing liquid

Ajax Ultra Bleach Alternative Citrus Berry Splash Dish Liquid provides a pleasant and powerful cleaning experience at a great price to an everyday